Persuasion Pointers

Key Principles of Persuasive Communication

"Persuasion is often more effectual than force." – Aesop

Persuasive communication is an art that involves convincing others to see your point of view or to agree with your ideas.

Key Principles

• Credibility: Establish trust and authority (Ethos, Pathos, Logos - Aristotle).

• Emotional Appeal: Connect with the audience …