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Friday Frameworks

Principles of Persuasion Framework

Feb 16, 2024
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Principles of Persuasion Framework
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Psychologist Robert Cialdini's Principles of Persuasion identify six key factors that increase the likelihood of getting a "yes" response:

  • Reciprocity - People tend to return favors and gifts.

  • Commitment & Consistency - People want to act consistently with prior commitments.

  • Social Proof - People follow the lead of similar others.

  • Authority - People defer t…

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